When results plateau and leadership starts asking questions, one common reaction is to blame the website. Someone will suggest a rebuild or redesign, and now that there’s a tangible solution, everyone agrees. It’s understandable. Redesigns feel decisive. They signal action.…
You've heard the pitch by now. AI has changed everything about building on the web. You can generate a landing page in minutes, draft a month of content before lunch, and spin up three homepage concepts while you finish your…
You've checked the analytics dashboard. You've tested headlines, changed CTAs, hired a copywriter, and still, the numbers are flat. Conversion rates are not improving. Pages feel slow. Landing pages take a week to build and another week to approve. Before…
February 19, 2026
January 20, 2026
I’ve been in this game long enough to have some OG internet credentials, starting from the “go-go ‘90s”: big early website projects for big names, punctuated by online media plays, graduating to national news projects requiring massive scale, and ultimately…
December 31, 2025
December 12, 2025
Every company has a list. Sometimes it lives in a project management tool. Sometimes it lives in a planning document. More often, it lives in conversations or, for me, the notes app on my computer. "We should really automate that.""We…
December 16, 2025
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