Are organizations still structuring websites as if visitors begin at the homepage, understand the organization, and navigate through the site in the order we intended? Because when you actually think about how you use websites, that’s probably not what you…
September 16, 2026
September 3, 2026
When a website project is moving fast, the tempting decisions are the ones that feel cheapest, quickest, or easiest in the moment. Sometimes that's fine. More often, the practical-looking choice at kickoff resurfaces months later as a website planning mistake:…
The search box on your website is easy to ignore. It's small, it sits in the corner, and most of your design conversations are about everything around it instead of the search technology behind it. But the visitors who use…
I’ve been in this game long enough to have some OG internet credentials, starting from the “go-go ‘90s”: big early website projects for big names, punctuated by online media plays, graduating to national news projects requiring massive scale, and ultimately…
December 31, 2025
December 12, 2025
Every company has a list. Sometimes it lives in a project management tool. Sometimes it lives in a planning document. More often, it lives in conversations or, for me, the notes app on my computer. "We should really automate that.""We…
December 16, 2025
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