Design/UX
Are We Still Designing Websites as if Everyone Starts at the Homepage?
September 16, 2026
Are organizations still structuring websites as if visitors begin at the homepage, understand the organization, and navigate through the site in the order we intended? Because when you actually think about how you use websites, that’s probably not what you…
When Site Navigation Gets Complicated: How to Make It Easier for Users
Website navigation rarely becomes confusing overnight. More often, it happens gradually as an organization and its website grow. New programs need visibility, departments want their resources represented, campaigns and landing pages are added, and terminology that makes perfect sense internally…
Hammer Song
September 3, 2026
There is a rhythm to this work. It’s a constant peal you don’t hear unless you are on the job site. The peal is sharp, and steady, and familiar. The peal obsesses. The peal frustrates. The peal despairs. But despite…
Tutankhamun’s Death Mask
August 4, 2026
The most famous artifact in the world, Tutankhamun's death mask, currently hovers behind bulletproof glass in a grand room in the Grand Egyptian Museum in Giza, Egypt. In 1922, British archaeologist Howard Carter made history by discovering the tomb of…
Your Website Is Underperforming. Does That Mean You Need to Start Over?
April 22, 2026
When results plateau and leadership starts asking questions, one common reaction is to blame the website. Someone will suggest a rebuild or redesign, and now that there’s a tangible solution, everyone agrees. It’s understandable. Redesigns feel decisive. They signal action.…
Full Website Rebuild or Rolling Redesign? How to Choose the Right Path for Your Website
March 19, 2026
Your site isn't bad. It's just not working hard enough. Traffic is okay. Leads are inconsistent. Some pages perform well; others feel like they belong to a different company. Leadership keeps asking about the website. You keep “looking into it,"…
Rolling Redesigns: A Sneaky Smart Way to Refresh Your Website
January 26, 2026
A project to redesign, rebuild and relaunch your website can dramatically change your organization’s trajectory for the better. Unless the process kills you first. Which is to say that rebuilding a website from scratch is really hard. It can go…
Design Systems: The Secret Engine Behind Scalable, High-Performing Websites
November 20, 2025
Every standout website has something powerful behind the scenes, a structure that keeps teams aligned, designs consistent, and launches efficient. That invisible engine is the design system. Build Digital Experiences That Scale Beautifully At Culture Foundry, we help organizations build…
The Hidden Power of Information Architecture: How to Future-Proof Your Website for AI, SEO, and Beyond
November 13, 2025
From the Conference Stage to Your Digital Strategy I had the opportunity to present a session titled “Site archi-what? Taxono-who? Build the web foundation you’ll need — for AI, SEO and everything else” at the 2025 Digital Collegium Annual Conference…
3 Ways to Spot UX Drift (Before It Costs You Customers)
October 23, 2025
Your digital edge is a moving target. A website navigation that felt clean two years ago suddenly feels cluttered today. Your feedback form feels like a college exam, and mobile expectations shift with every new phone release. This is how…
