GivingTuesday gets a lot of attention, and with good reason. This year it falls on December 1, right as many organizations enter the most important nonprofit fundraising stretch of the year. According to M+R Benchmarks 2026, nonprofits received 37% of…
Are organizations still structuring websites as if visitors begin at the homepage, understand the organization, and navigate through the site in the order we intended? Because when you actually think about how you use websites, that’s probably not what you…
Website navigation rarely becomes confusing overnight. More often, it happens gradually as an organization and its website grow. New programs need visibility, departments want their resources represented, campaigns and landing pages are added, and terminology that makes perfect sense internally…
Note: This post was originally published in February 2025 and has been updated to reflect current AI-driven search trends as of July 2026. In 2026, AI (artificial intelligence) search is no longer experimental. It's how many users start and finish…
Your website is one of the most important tools in your marketing toolkit. It shapes brand perception, drives engagement, generates leads, facilitates donations, and helps visitors take meaningful action. Yet many marketing leaders find themselves in a frustrating position: the…
Storytelling is still what creates trust. I’ve been thinking about how much easier it is to produce content than it was just two years ago. In the age of AI, you can outline a campaign in the morning, draft a…
SEO drives visibility. AEO increases influence. Together, they improve traffic quality and conversion rates in AI-driven search environments. Marketing teams should shift focus from volume to intent, clarity, and structured content. If you're a marketer, you’ve probably noticed the conversation…
If 2024 and 2025 taught marketing leaders anything, it’s this:The website is no longer a marketing asset; it’s a system your business runs on. As we look toward 2026, the shift becomes even more dramatic. The organizations winning right now…
In our Cultivate blog post, “10 Reasons to Redesign Your Website,” we discussed the tell-tale signs that your website is due for a makeover and what actions to take once you have noticed them. If you’re a marketing leader preparing…
Your digital edge is a moving target. A website navigation that felt clean two years ago suddenly feels cluttered today. Your feedback form feels like a college exam, and mobile expectations shift with every new phone release. This is how…
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