If you've tried to answer the question "which AI tool should we use for marketing?" lately, you already know the trap. By the time you've finished evaluating the options, a new model has shipped, a competitor has leapfrogged the leader,…
I’ve been in this game long enough to have some OG internet credentials, starting from the “go-go ‘90s”: big early website projects for big names, punctuated by online media plays, graduating to national news projects requiring massive scale, and ultimately…
A project to redesign, rebuild and relaunch your website can dramatically change your organization’s trajectory for the better. Unless the process kills you first. Which is to say that rebuilding a website from scratch is really hard. It can go…
I’m a grappa fan and, after trying Nardini Mandorla at a restaurant a couple years ago, decided that a steady supply would be a must. (I didn't realize this decision would eventually illustrate how unsupported websites lose sales at the…
The end of 2025 marks the end of EcoSoul Partners, a climate startup venture that I was honored to co-found with Trevor Dodd (Culture Foundry cofounder and CCO) and David Skinner (Culture Foundry COO) in 2020. EcoSoul Partners website The…
Redesigning your website is exciting, but it can go off the rails fast if your content readiness isn't where you think it is. What this means: your content isn’t ready to deliver. It happens all the time: Teams jump straight…
As AI rapidly evolves from cutting edge technology to mainstream tool, one of the most fertile fields for the delivery of real AI value has proven to be at the intersection of AI and search. AI’s ability to compress what…
For supposed masters of digital communication, digital agencies’ messaging on their own websites tends to sound very much the same. If you’ve evaluated a few in succession (as you’d naturally be doing when looking for a new digital agency) the…
“Vibes” have been a cultural through line of late, and let’s face it, in the last year or so, the vibes in tech have been…not great. The early promise of tech solutions has given way to adverse realities Remember when…
I recently sat down for a podcast interview with Sanchit Thakur, CEO of Illuminz and host of the Illuminz Insights podcast, on the topic of large website and software projects, the ways in which they’re always trying to fail, and…
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