When a website project is moving fast, the tempting decisions are the ones that feel cheapest, quickest, or easiest in the moment. Sometimes that's fine. More often, the practical-looking choice at kickoff resurfaces months later as a website planning mistake:…
Every company has a list. Sometimes it lives in a project management tool. Sometimes it lives in a planning document. More often, it lives in conversations or, for me, the notes app on my computer. "We should really automate that.""We…
I’ve been in this game long enough to have some OG internet credentials, starting from the “go-go ‘90s”: big early website projects for big names, punctuated by online media plays, graduating to national news projects requiring massive scale, and ultimately…
At Culture Foundry, we talk about the project triangle (scope, budget and timeline) early and often, not because it is novel, but because it is one of the most consistently misunderstood parts of website projects. Scope, budget, and timeline are…
When results plateau and leadership starts asking questions, one common reaction is to blame the website. Someone will suggest a rebuild or redesign, and now that there’s a tangible solution, everyone agrees. It’s understandable. Redesigns feel decisive. They signal action.…
We decided to turn our own website into a rolling redesign case study, applying the same methodology we recommend to clients. When you preach continuous improvement, you have to practice it. And the results were more nuanced than we expected.…
Common website problems like “the site is slow” or “the site is ugly” usually describe symptoms, not root causes. The real issue may be performance debt, weak messaging, outdated design, poor site architecture, or a platform that can no longer…
When website projects start, especially in early ideation, the wish list grows quickly. It’s like making a birthday list without a budget. Do I want an Owala bottle in every color? Absolutely. Do I need that? Probably not. And honestly,…
Your site isn't bad. It's just not working hard enough. Traffic is okay. Leads are inconsistent. Some pages perform well; others feel like they belong to a different company. Leadership keeps asking about the website. You keep “looking into it,"…
Storytelling is still what creates trust. I’ve been thinking about how much easier it is to produce content than it was just two years ago. In the age of AI, you can outline a campaign in the morning, draft a…
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