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Have you ever visited a website on a mobile phone over a slow network? Struggled to understand how to navigate a website? Had a difficult experience viewing an image or text?

If so, you’ll know why building a system that works for every user is important.

You may have noticed the recent spike of ADA compliance lawsuits in the news, but there are implications for your general audience to consider beyond legal issues. As of 2016, ten percent of American adults experienced vision loss, including “individuals who reported that they have trouble seeing, even when wearing glasses or contact lenses, as well as to individuals who reported that they are blind or unable to see at all.”

As an agency, and as humans, we strongly believe accessibility is a right and we have an obligation to build websites that are fair for all. Building in ADA-friendly features, such as high contrast and text tags for images, makes a better website for everyone.

All our sites launch with core ADA best practices in place, but sometimes you need a more in-depth ADA strategy. Our ADA programs create better experiences for all users, abled and differently abled. There are multiple levels of ADA conformance as outlined in the Web Content Accessibility Guidelines, and different audiences have different needs and tolerances. We’re happy to chat about different levels of conformance (A, AA, AAA) and our understanding of which ones make sense for your project.

Some of the tools and techniques we use to help ensure success include:

  • Automated tools such as SiteImprove or Total Validator
  • Manual spot checking
  • Checklists of best practices
  • Consistent UX and navigation
  • Proper HTML tagging
  • Regular review of ADA/WCAG best practices

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