Choosing the right Customer Relationship Management (CRM) and Content Management System (CMS) is an important technology decision, as well as a strategic choice that impacts your ability to attract, engage, and retain customers. These two systems should work hand-in-hand to…
The best websites aren’t built using standard templates or personal intuition. They’re customized and crafted through a deep understanding of the people who will use them. The best way to develop that understanding is through user research and taking time…
If you're a digital marketer, content lead, or website manager, you've probably asked this question more than once: "Is it still worth the time and effort to write blogs for my website?"With the rise of social media, the popularity of…
Every four years, a United States president takes the oath of office and creates a professional history that takes many forms – from politics to policy to paperwork. Millions of documents and artifacts – including official reports, schedules, personal notes,…
As a digital experience agency that designs, builds, and supports wine industry websites, we’re monitoring market trends that help vineyards, wineries, and retail wine sellers grow and keep a portfolio of loyal customers. That includes website design strategies to attract…
‘Tis the season for holiday celebrations, which means it’s a busy time of year for those in the wine industry. During the months of October, November, and December – or “OND” as they are known in the business – consumer…
The first week of December marks a time when Americans open their wallets and start spending for the holidays. Consumers transition from Black Friday to Cyber Monday and then GivingTuesday, which was created in 2012 to encourage charitable donations during…
5 Ways to Attract and Keep Digital Natives’ Attention Let’s be honest: We live in a stressful world. Whether the news of the day is about the economy, climate, politics, or foreign affairs, the only thing certain is uncertainty. Wanting…
Dear Website Manager: Does this sound familiar? You look at the calendar and see the end of the business year is fast approaching. You check your expense budget and see you have a few thousand dollars left in your account…
If you manage a website, there is a vendor listed in your Accounts Payable records that you likely encounter only one time a year – and even then, you may have a hard time remembering who they are and what…
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