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Digital Agency Life
A Day At the Derby
May 02 2019

We love helping our clients get ready for the big event.

A lot of checking and double checking. Standing up servers. Reviewing documentation, settings and code. Meetings. Checklists. Drinking caffeinated beverages.

I’m talking, of course, about preparations for the Kentucky Derby. When you have a marquee event, you want to be 100% sure that nothing will go sideways. That’s why Culture Foundry sends a team to the Kentucky Derby every year to support our client during their big event.

In support of the Derby, we have built systems and software to handle rapid fire home page changes, media and press releases, pulling in live odds and race results from multiple data sources, processing large numbers of high quality photos, and of course, a tremendous amount of traffic.

That’s nice and all, but we understand it is a small piece of the overall event experience. We’re happy to help when we can. And it’s great to be at an event with so much character.

You walk around and experience so much.

People drinking mint juleps and bourbon. The bright bright colors and unique headwear. The gonzo glasses.

The horses strolling around the paddock as fans watch them carefully. The press of the crowd.

The low buzz of the media room, with photographers and reporters leaned over their computers or gathered around tables chatting about the last race or the recent scratch.

The bugle announcing the horses. The thunder as they finish around the track.

The roar of the crowd. Exclamations of happiness or dismay (depending on how the betting went).

It’s an experience.

Culture Foundry is a digital experience agency that helps our clients elevate their impact with beautiful technology. We provide the expertise and insight at every layer that makes a great digital experience for websites and applications possible. If you're committed to elevating your digital experience, contact us and we'd be happy to schedule a chat to see if we're a fit.

(Psst! We also happen to be a great place to work.)

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