Content/Strategy
Why Storytelling Still Matters in the Age of AI
February 19, 2026
Storytelling is still what creates trust. I’ve been thinking about how much easier it is to produce content than it was just two years ago. In the age of AI, you can outline a campaign in the morning, draft a…
How to Use Clarity’s AI Bot Activity Report
February 17, 2026
Microsoft Clarity’s Bot Activity Report shows how AI tools like ChatGPT, Gemini, and Perplexity access and interact with your website. It separates AI bot activity from human traffic so you can accurately understand your web analytics and improve your digital…
SEO vs. AEO: What Marketing Leaders Need to Know
February 12, 2026
SEO drives visibility. AEO increases influence. Together, they improve traffic quality and conversion rates in AI-driven search environments. Marketing teams should shift focus from volume to intent, clarity, and structured content. If you're a marketer, you’ve probably noticed the conversation…
Tale of a Sale: How Unsupported Websites Lose Sales (and AI Search Finds Them)
January 22, 2026
I’m a grappa fan and, after trying Nardini Mandorla at a restaurant a couple years ago, decided that a steady supply would be a must. (I didn't realize this decision would eventually illustrate how unsupported websites lose sales at the…
5 Emerging Web + Marketing Trends Gaining Traction as We Head Into 2026
December 17, 2025
If 2024 and 2025 taught marketing leaders anything, it’s this:The website is no longer a marketing asset; it’s a system your business runs on. As we look toward 2026, the shift becomes even more dramatic. The organizations winning right now…
12 Website Improvements Worth Putting on Your Holiday Wishlist
December 16, 2025
The end of the year has a way of bringing priorities into focus, both professionally and personally. If website performance is on your mind, this is the perfect season to identify the improvements that will carry real weight in Q1.…
How to Plan for a Website Redesign
November 20, 2025
In our Cultivate blog post, “10 Reasons to Redesign Your Website,” we discussed the tell-tale signs that your website is due for a makeover and what actions to take once you have noticed them. If you’re a marketing leader preparing…
How to Optimize Nonprofit Websites for Year-Round Fundraising Success
The first week of December marks the start of holiday spending and charitable giving. Americans move from Black Friday to Cyber Monday and then GivingTuesday, a global movement that now drives more than $1 billion in online donations each year.…
Content Readiness: Setting the Stage for a Successful Website Redesign
October 22, 2025
Redesigning your website is exciting, but it can go off the rails fast if your content readiness isn't where you think it is. What this means: your content isn’t ready to deliver. It happens all the time: Teams jump straight…
The Ultimate Website Glow-Up Checklist
October 7, 2025
12 Ways to Bring Your Website Into Its Best Era Yet, inspired by Taylor Swift’s The Life of a Showgirl Taylor Swift’s The Life of a Showgirl era is pure mastery, confident, intentional, and fully in command of her craft.…
