NYRA & Belmont Stakes
Beauty, power, and speed for the win! We teamed with the New York Racing Association (NYRA) to design and develop an umbrella website to showcase information for the Empire State’s premier Thoroughbred racing properties, Aqueduct Racetrack, Belmont Park, and Saratoga Race Course, along with NYRA’s signature race, the Belmont Stakes, famous for being the Triple Crown’s grand finale.
All four digital properties are now harmonized under a single domain, NYRA.com. While they share common menu systems, page layouts, and interactive features, each dedicated racetrack section enjoys distinct color branding, as does content related to the Grade I Belmont Stakes. The site’s primary navigation allows users to easily jump from track to track, so they can reserve seats, handicap races, and place bets through NYRA’s online wagering platform with only a few mouse clicks.
Throughout our partnership, we’ve worked with the NYRA team to keep its principal website fresh, informative, and agile. Our design team evolves content outlines, page designs, and user journeys to help NYRA’s diverse audiences find and engage with the content they seek. Our developers modernize the site’s infrastructure, data aggregation and content management tools to ensure the website is resilient and easy to maintain. And our support team monitors the site all day, every day to keep NYRA.com secure and performant, especially on big race days.
See the in-depth success story: An Industry-Leading Digital Experience for the New York Racing Association
Technologies: MODX, Python, Django
Image Credits: New York Racing Association , Viola Jasko
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