At Culture Foundry, I lead strategy and resourcing. Key ingredients: Hawaii birth certificate (producible on request), journalism degree (CU-Boulder), Northwest ethic, love of language, and many lessons learned from digital projects large and small.
Areas of Expertise
Why should clients choose Culture Foundry?
Moving forward in digital is challenging and we are very, very good at it. Strategically, creatively, technically. We are comprised entirely of top-tier professionals who are at the top of their game. Your budget gives you the best of both worlds: a complete and deep digital team, with the efficiency of having only to pay for the experts you need at the moment you need them.
Get to know Hans
Is there a professional “origin story” or unexpected twist in your career path?
Culture Foundry cofounder Trevor Dodd and I worked together in the Internet’s “go-go ‘90s” era as employees #5 and #6 of a digital firm that would grow to 500 people before crashing in the dotcom bust. Years later when the planets aligned, we applied our lessons learned and relationships built to “get the band back together” under the auspices of Culture Foundry, but now as employees #1 and #2. 15 years later, Culture Foundry is still going strong.
Are you part of any professional groups, communities, or certifications you’re especially passionate about?
I find the vision for integrating climate action into daily business operations and success measures so compelling that I cofounded a company – EcoSoul Partners – with Trevor Dodd and David Skinner to pursue it. The planets for EcoSoul did not align, but it’s been a “useful failure” with lessons I hope to apply to another run at addressing the greatest environmental crisis of our time.
Which hobby do you enjoy that people might not expect?
Writing, screenwriting, cartooning. Works created or co-created include Where the Buffalo Roam, Mr Cranky, Café Angst, the Adventures of My Pet Fish, Actual Reality, Bug Bash, BiPolar.tv, and Boneyard.
What’s the weirdest fact you know or skill you have?
Deep geekery around commercial aviation. Aviation metaphors appear frequently in internal Culture Foundry presentations.
What YouTube video or internet meme always makes you smile?

Featured Projetcs
With more than 45 million records, making content findable was the core challenge. Improved content structure, navigation, and search now support meaningful exploration and long-term sustainability.
Supporting multiple brands on a shared platform requires restrained flexibility. Modernizing content structure and workflows allows individual site management without sacrificing brand autonomy.
We redesigned and modernized the website for this nonprofit rescue organization to make it a more effective tool for matching...
Take the first step to
reclaim the power of tech
Your goals, our guides.
Let's set great things in motion.
Subscribe to THE LIFT
THE LIFT is our monthly e-newsletter full of tools, tips, resources, and real-world examples of how you can reclaim the power of tech, and a great way to keep us your radar.