On the heels of establishing Culture Foundry’s core purpose as a company, articulating our core values was the next logical step. While arriving at a core purpose was surprisingly challenging, our list of core values came together surprisingly easily.
This seemed like a good sign. While core purpose articulates the “why” of a company (and typically takes some time to hone), core values articulate the “how” and should naturally emerge as reflective of how a company operates when it’s at its best.
This makes core values very useful as practical tools, and they should be specific enough to guide company decisions, particularly challenging ones. At Culture Foundry, these values go on flags, and these flags get waved frequently. Just ask anyone at the company about how often I wave the “delivery” flag (value #2) when there’s a decision to be made about approach or priorities.
At Culture Foundry, we value:
Beautiful technology. We’re most comfortable in the wild borderlands where strategy, design and technology become inseparable.
Delivery. We are scored on delivery. No excuses. No politics. No points for perfect problems.
Relationships. Clients are family. Our client-centric approach results in client relationships that last years, sometimes decades.
Shine. We stay up late to make it great. The extra polish, quality, and “aha!” in the experience is what advances our reputation long after the launch date has passed.
Curiosity. We are voraciously curious about how things work, whether they’re technologies or client businesses. We dig deeper and it shows.
Helping. “How can I help?” is the Culture Foundry hello, whether applied to a person, a project, an industry, or the wider world.
Getting better every day. We work to get better every day, individually and as a team, and trust each other enough to exchange candid, constructive feedback to help get there.
Each value merits its own post on how we’ve used it in on-the-ground decision making. (If a value is linked, that means that post has since been added — click through for the details.) The value of “getting better every day” also means that these values themselves have evolved as we’ve grown.
Another interesting exercise we tackled was to flip the coin and articulate some values (and standard industry practices) we specifically don’t believe in. More on that soon.