NYRA Bets
We designed and developed a new, decoupled content management system (CMS) for the New York Racing Association’s (NYRA) official online wagering platform, NYRA Bets, to give website managers more control and flexibility over marketing content, while optimizing the site for mobile screens. The updated website marries stylish promotional pages with a familiar wagering interface that counts down to each race on the schedule.
We retooled site menus and page layouts to make them scannable and drive user focus to conversion points, mixing pops of color with energetic imagery and eye-catching calls to action. Content enhancements include a multi-faceted calendar, displaying upcoming contests and promotions. Links to live video streams and handicapping tools can be accessed from a straightforward side navigation panel that users can expand or contract based on their preference. And horseplayers ready to wager and win need only click the bright green “Bet Now” button to get in on the action.
See the in-depth success story: A Redesign Wins Big for NYRA Bets
Technologies, Wagtail, Python
Image Credits: New York Racing Association , Viola Jasko
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