improving UX, elevating brand touchpoints

Pride’s Summit Circle member events are extra special and in high demand. When the winery reveals its annual schedule of member activities, a mad rush follows to secure available spots. Over the years, Pride realized the online reservation process was a hassle for members, and difficult for Pride’s staff to manage on the site’s back end as well.

The Pride team explored traditional events platforms, such as Eventbrite, but ruled them out because they didn’t offer the elevated experience and custom RSVP and waitlisting rules that Pride needed to keep its Summit Circle members happy.

Wanting a better answer, Pride approached our crew for help creating a tailor-made technology solution so its team could take care white glove care of their VIP clientele.

Our solution was to design and develop a custom events application for Pride that lives separately from the winery website’s MODX content management system. The special events app handles the following tasks:

• Houses and publishes content for approximately eight (8) annual events with designated attendance caps, based on the event type.
• Enables Summit Circle members to RSVP for individual events; join waitlists for at-capacity events; register additional guests for events; and share special information about their party, including dietary restrictions.
• Allows website editors to manage event capacity, as well as RSVPs and waitlists
• Triggers special communications to event attendees regarding their reservation status and payment details.
• Restricts access to Summit Circle members and their invited guests through a password-protected web portal.