Pathway to a cure

CMTA serves a wide range of audiences, and each one needs fast access to clear, trustworthy information. But the inherited site structure and aging technical stack made that difficult. The site had accumulated hundreds of pages, and in places felt like an overstuffed file cabinet, with older and newer information mixed together haphazardly.

This made it difficult for their primary users to find critical resources:

• Patients and caregivers struggled to find clear answers during key moments of their medical journey.
• Clinicians and researchers had trouble navigating to scientific resources.
• Donors found the research narrative buried and unclear, hurting engagement and fund development.

The most heavily-used areas of the site, location-specific resources to help people find clinicians, Centers of Excellence, and support group branches near them, had essentially become unmaintainable. The inconsistent site structure also created SEO challenges, limiting discoverability. 

CMTA’s website had simply outgrown its original life cycle. CMTA needed a modern digital foundation built for its expanding reach and the urgency of its work.

Through stakeholder workshops, analytics analysis, a full technical audit, and a strategic review of CMTA’s content ecosystem, Culture Foundry went beyond identifying the symptoms. We uncovered the core problem: the site needed more than new templates. It needed a structural overhaul that prioritized clarity, accessibility, flexibility and, above all, utility.

We repositioned the site around three strategic pillars: clear information pathways, sustainable technical architecture, and personalized user support.

Modernizing the Platform for Clarity and Performance

Culture Foundry strengthened CMTA’s existing WordPress environment to deliver a faster, more reliable experience without losing years of content and search equity.

Key improvements included:

• A simplified, intuitive architecture with top-level sections aligned to user journeys
• A clean visual design system optimized for readability and trust
• Mobile-first UX grounded in real patient and caregiver scenarios
• Streamlined directories with location-based search for clinicians, Centers of Excellence, and support group branches

With the new structure in place, users can now find what they need quickly and navigate with clarity

A Personalized Homepage for CMTA’s Diverse Audience

Each audience segment comes to the site for different reasons, so the homepage now adapts to support the wide range of users CMTA serves.

Users can filter by:

• Who they are (patient, caregiver, clinician, researcher, donor)
• The subtype of CMT they want to know more about
• Location (to find clinicians, branches, and Centers of Excellence)

This puts the right information in front of the right people, eliminating frustration and creating immediate clarity.

Creating a Scalable Component System

To give CMTA full control and prevent future bottlenecks, we built a reusable component library powered by Gutenberg and Culture Foundry’s Alloy system.

This empowers CMTA’s team to:

• Build and update pages quickly
• Maintain brand consistency
• Scale content quickly during research breakthroughs or fundraising seasons
• Avoid the plugin bloat and technical debt that can slow a site

The site now operates with the flexibility CMTA needs to manage content efficiently and support new initiatives.